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On The Mission
to create better fashion for our bodies and soul
“We deserve to have things in our wardrobes made with love for our wellness and wonder, that do not cost the Earth and help us feel beautiful in our bodies and nourish our senses and soul”
Natalia Vashkovets-Mawby, Founder
We started our tiny fashion house in Sydney in 2021 to create clothing for a better lifestyle, with better materials, and for a better future so that women can look fabulous and feel it too. Every piece we make is a result of creative work and thoughtful engineering to help you feel better every day.
Our Commitments
- using replenishing sources for what we take from nature
- gentler and non-toxic manufacturing processes that can still produce beautiful colours and lush textures
- supporting local communities
- contributing to the living wages of hard-working people and their craft
- high-quality long-lasting fashion pieces that you cannot find elsewhere
- compostable materials and packaging
- carbon-neutral deliveries
- materials that help you relax and indulge in the luxurious touch of premium fabrics
- versatility, elegance of capsule pieces and ease of care
- creative design work, smart construction and thoughtful engineering
- love and craftsmanship in every garment
Our inspiration
Our inspiration comes from life by the ocean, coastal winds, nature and sunshine. We work with organic forms for body freedom and everyday simple luxury. We love clean exquisite shades that complement diverse skin tones and help it glow in the daylight.
Our Sourcing and Manufacturing Process
All our garments are designed and fitted in Sydney with love and care. They are made in small production runs at our hand-picked partner in China, a small boutique facility committed to sustainability, and ethical production with specialists in sustainable textiles and bamboo, hemp and organic cotton fabrication. We work together to develop the best fabrics for our designs with quality and craftsmanship that mainstream fashion cannot afford.
Fibres in our fabrics are not just luxuriously soft, they are also responsibly sourced, certified as such, and carefully selected for their sustainability, organic botanical origin, and unique properties like being antistatic, antibacterial and flowy. All garments are manufactured with skill and care by locals close to where our plants grow organically, where they are harvested by farmers, where fibres are produced and where fabrics are made reducing the ecological footprint and supporting local communities.
Our Mission
We are on a mission to help women feel fabulous and comfortable in what they wear and make the world a better place with more trees and less plastic.
Why wear basics when you can slip into something more fabulous?
We invite you to FEEL THE DIFFERENCE!
WHAT we care about
We stand for elegant comfort, sustainable living and body freedom
Comfort
soft petal-touch
easy to wear & care
hugging but free
Sustainability
from sustainable sources
small ethical production
90+% compostability
Design
original creations
versatility+ function+ tailored fit
quality is everything
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Your Comfort
“Comfortable” is what we feel not what we wear. Physical comfort improves mood, mental comfort and, as a result, our ability to attract more good things in life.
For various social and health reasons a lot of us feel chronically “Uncomfortable”. It is known to hijack focus and use up our energy and so it makes sense to invest in things that indulge our body comfort and our senses.
Unique Design
Comfort wear is great for comfort but what if I want to look good too? What if I don’t want cheap quality? Brands that invest meaningfully in the design process to create original quality pieces that are also comfortable are much less common.
We believe that there is no substitute for quality and thoughtful engineering no matter the occasion, location or body type. We design so that women can look and feel fabulous every day.
Sustainability
True comfort only comes when we can feel good about ourselves and the world we live in. We care and we chose sustainable – sustainable materials, sustainable design, sustainable packaging, shipping and good deeds, like planting a tree for every order.
Premium style should come with premium comfort, premium materials and premium practices otherwise it’s not luxury.
Your Choice
We are all too used to compromise… But maybe we don’t have too?
We chose comfort, style and nature. We hope you will too…
“What we did is very simple
- We searched the world for best plant-based fabrics
- Created a responsible supply system based on small ethical production
- Created original styles and prints
- Perfected the fit and comfort
- Added versatility to every design